From Warhol to Jordan Wolfson, art is often driven by the tools that once terrified it. Prada’s polarising Wolfson campaign makes the case that AI is no different.
Category: Fashion
Category Added in a WPeMatico Campaign
Luxury Brands Target ‘Desirability First’ — But How to Measure It?
Kering boss Luca de Meo is reconfiguring CEO incentives with a focus on desirability over top-line growth. AI has made it easier to process data from surveys, social media and more — putting desirability in the spotlight across the industry.
Is AI Antithetical to Luxury?
The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.
How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
Puig, Estée Lauder Companies Considering Merger
The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses.
Why H&M’s Sustainability Report Is So Unusual
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
The Zara-Fication of John Galliano
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Where Grown-Ups Shop for Beauty
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
Paris Day Seven: The Importance of Play
On the seventh day of Paris Fashion Week, Duran Lantink’s Jean Paul Gaultier revamp delivered the sense of playfulness that was missing from Seán McGirr’s McQueen a few hours later, reports Angelo Flaccavento.