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Category: Fashion

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Should Luxury Stop Worrying and Learn to Love AI Imagery?

ktest, March 28, 2026

From Warhol to Jordan Wolfson, art is often driven by the tools that once terrified it. Prada’s polarising Wolfson campaign makes the case that AI is no different.

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Luxury Brands Target ‘Desirability First’ — But How to Measure It?

ktest, March 27, 2026

Kering boss Luca de Meo is reconfiguring CEO incentives with a focus on desirability over top-line growth. AI has made it easier to process data from surveys, social media and more — putting desirability in the spotlight across the industry.

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Is AI Antithetical to Luxury?

ktest, March 26, 2026

The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.

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How Dwayne Johnson Made a Skincare Brand Men Actually Buy

ktest, March 25, 2026

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

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Puig, Estée Lauder Companies Considering Merger

ktest, March 24, 2026

The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses.

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Why H&M’s Sustainability Report Is So Unusual

ktest, March 23, 2026

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

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The Zara-Fication of John Galliano

ktest, March 22, 2026

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

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Where Grown-Ups Shop for Beauty

ktest, March 21, 2026

In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.

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Can Nars Keep Winning Complexion?

ktest, March 14, 2026

With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.

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Paris Day Seven: The Importance of Play

ktest, March 9, 2026

On the seventh day of Paris Fashion Week, Duran Lantink’s Jean Paul Gaultier revamp delivered the sense of playfulness that was missing from Seán McGirr’s McQueen a few hours later, reports Angelo Flaccavento.

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