Fueled by high per-capita spending and influential founder-led labels, the kingdom’s multibillion-dollar beauty sector has become an important frontier for global retailers and consumers.

Drapers Topshop’s three ingredients for social media success Topshop global marketing director Moses Rashid told Drapers Social Summit delegates how the British fashion brand built its social media relaunch strategy around three core pillars: product, cultural community and elevation. The post Topshop’s three ingredients for social media success appeared first…

Serious damage is about to be done.